About me

As an industry analyst for e-commerce, I keep track of the commerce solution landscape and examine innovative developments and strategies by international platform providers.

As a commerce consultant, I advise agencies, brands, and retailers on integrating commerce software solutions to progress their business.

As an author, I've written a few books on commerce technology and regularly publish articles in professional magazines.

As a speaker, I lecture at conferences, moderate expert panels, and host a blog & podcast (German) about commerce-related topics.

As an educator, I work with universities, and develop educational programs for businesses to enable their employees.

As a literature enthusiast, I received my PhD in English Literature and spend a lot of time reading fiction and non-fiction. I regularly publish reviews of non-fiction/business books on my Hirnbrise blog (German).

Currently, I'm a full-time employee at Shopify.